Nivea Adds 'Israel' Back to it's Listing of Countries on its Website After SWC and Others Protest

September 6, 2011

Paris,  In a letter to Nivea - Beiersdorf Chairman, Thomas Quaas, at his Hamburg headquarters, the Simon Wiesenthal Centre's Director for International Relations, Dr Shimon Samuels, conveyed the outrage of several of its members at "Nivea having apparently removed the State of Israel from the list of its client
countries in the Middle East replacing it with "Palestine Territories."

Samuels expressed amazement "that a German company would, allegedly, implement a genocidal policy recommendation of Iranian President Ahmadinejad to '"wipe the Jewish state off the map'."

The Centre demanded "an immediate investigation into the attached images of '"Boycott Israel" slogans scrawled across Nivea posters, the prompt punishment and dismissal of the perpetrators, the reinstatement of Israel and an apology for this offence to the Jewish people."

"Mr. Chairman just as hate speech presages hate crime, so virtual Holocaust aspires to its recurrence. This is one cosmetic that Nivea should not be selling," concluded Samuels.

For further information contact Dr. Shimon Samuels on 0033(0)609770158, join the Center on Facebook,, or follow @simonwiesenthal for news updates sent direct to your Twitter page or mobile device.

The Simon Wiesenthal Center is one of the largest international Jewish human rights organizations with over 400,000 member families in the United States. It is an NGO at international agencies including the United Nations, UNESCO, the OSCE, the OAS, the Council of Europe and the Latin American Parliament (Parlatino).